The Surawong showroom devoted to home furnishings has undergone a makeover and now features 11 stunning rooms designed by renowned Thai interior designer Dao-Vichada Sitakalin. The showroom not only showcases Jim Thompson’s products but also highlights the stories of artists and designers like Kachama Perez and Tony Duquette, serving as an inspiration for customers.

New opening of a meticulously curated concept showcasing unique decorative pieces, furniture & antique by Thailand-based brands; Lotus Arts de Vivre, Muse Design, Art Resources and Chiangmai antiques specialist such as De Siam on the third floor.

The collection emphasizes accessibility, natural fabrics, and luxury interiors for Jim Thompson, No.9 Thompson, and Fox Linton brands.

The multistorey home furnishings showroom is located at Jim Thompson’s first flagship store on Surawong Road. The store was inaugurated by Mr. Jim Thompson on March 17th, 1967, just a few days before his mysterious disappearance on March 26th, 1967 in Malaysia.

The juxtaposition of modern interior concepts in an iconic historical building gives a unique experience for visitors. Jim Thompson flagship store has dedicated its space of approximately 1,000 sq.m. to Fashion retail store on the first and second floor, while the third, fourth, and fifth floors space of around 1,000 sq.m. belong to Home Furnishings.

The fourth, and fifth floors are dedicated to Jim Thompson fabrics & wallcovering, No. 9 Thompson and British brand Fox Linton as well as showcase all the latest collections and classic silks and trimmings – all retailed by the meter. There is also a professional workspace where clients and designers can fully explore the brands and all the products. The third floor is a totally new addition which is meticulously curated by Dao and showcases unique decorative items, antique and furniture to give a holistic offering to interior-lovers by our partner brands; Lotus Arts de Vivre, Muse Design, Art Resources and Chiangmai antiques specialist such as De Siam and Studio 21.

Sasaya N Vesanen, Managing Director – Home Furnishings of Jim Thompson, said, “Our new collections offer relaxed and casual elegance, and our brands aspire to be a resource for designers through our diverse offerings of interior products. We are proud to showcase our production capabilities within Jim Thompson home furnishing products range.”

Jim Thompson’s design team joined forces with acclaimed interior designer Dao–Vichada Sitakalin to curate 11 model rooms in various styles, illustrating the versatility of the range of products. A visit to these rooms may even light up your creative spark and inspire you to revamp your living space.

Expressing her enthusiasm for the exciting collaboration with Jim Thompson, the renowned Bangkok-based interior designer Dao–Vichada Sitakalin said, “The design inspiration and mix-and-match approach to the products resulted in ‘The Perfect Blending’ of various elements. It’s been a fantastic process combining Jim Thompson’s fabrics with unique raw materials and getting to create a whole new palette with unusual fabrics and new designs. Creatively speaking, it is very satisfying.”

She adds, “The design brief was to showcase the wide variety of Jim Thompson Home Furnishings’ products which made it possible to create unique aesthetics and tell different stories beyond just their renown silks offerings.”

ROOMS TO HIGHLIGHT

Wild Ember: Flickers of gold, bronze, and bright mustard yellow against the shimmering ‘Metal Moiré,’ a textile wallcovering woven with metallic yarns and black threads, and the textured Lacquer wallpaper on the ceiling set a mystical tone for this beguiling room. The lavish accents of burnished gold ‘Railay’ curtains, tribal and animal prints, and bespoke decoratives like the shagreen mirror and exotic table lamps by Muse Design add a hint of adventure.

Haute Hues: Unrestrained creative expression inspired the playful and eclectic use of pattern on pattern, geometric shapes, embroidered linen curtains and color-on-color in this luxurious living space with freeform furniture and decorative pieces from Art Resources.

A Homage to Dawnridge: A pattern-on-pattern extravaganza with iconic images of Tony Duquette’s ‘Golden Sunburst’ sprawling from wall to ceiling juxtaposed with unique antique furniture sourced from DeSiam. The vibrant colors and exotic patterns blend seamlessly with trimmings from Duquette’s Dawnridge collection. Behind the iridescent settee are distinctive roman curtains featuring the ‘Sortelegium’ print and stunning images of Duquette’s personal collection of corals, objets d’art, and Asian artifacts displayed at his residence.

Drawing inspiration from the sunroom at Duquette’s Dawnridge, the hallway which connects the rooms is filled with intriguing details. The bold, coral-red outlines of oriental frames, panes, and extravagant mirrors are set against the striking emerald green backdrop of Tony Duquette’s ‘Malachite’ wallpaper, featuring bewitching organic shapes. Embracing Duquette’s renowned maximalist approach, this is a mystical world of contrasting patterns and scales, dramatic colors, exotic fabrics, bamboo blinds, and trimmings. The whimsical furniture, such as the coral-shaped chandelier with oversized lamps and tassels in a stunning red hue, adds a touch of whimsy to the grandeur.

At Kachama’s: The unique hand-woven cushions with shaggy, ruffled loose strands set the stage for a striking room that redefines rustic. The designer was inspired by Kachama Perez, a textile artist based in Chiang Mai who works with natural materials native to Thailand. Kachama weaves these materials, including bamboo, seashells, and coconut tree bark, into her own intricate reconstruction of traditional textiles that are unique to each hill tribe. The wallcovering by a French brand Élitis is a digital interpretation of Kachama’s work; her original hand-woven pieces are also displayed. Locality, regionality, and a deep appreciation for ethnic cultures are celebrated from floor to ceiling – even in the custom furniture pieces like the stunning lighting centerpiece, made from traditional baskets that are used to collect tea leaves in Northern Thailand.

The new Jim Thompson Home Furnishings Spring Collection 2023 is a testament to the brand’s commitment to quality, luxury, and innovation. With a wide range of products that stretches beyond silk, the company is well-positioned to meet the diverse needs of its customers. The showroom is a must-visit destination for anyone looking for their next inspiration and the 11 newly launched model rooms are sure to leave visitors in awe.

For more information, please visit https://www.jimthompsonfabrics.com/