“Central Department Store” and “Central Pattana” Launch ‘The Great Chinese New Year 2024’ with Jeanne Detallante’s Fortune Dragon Design, Meet Master Chang-Tossaporn, And a Special Show by James-Jirayu and Nychaa-Nuttanicha, Highlighting the Premier Chinese New Year Celebration Landmark

Grand celestial dragon procession with a spectacular show of over-108-million-baht of diamond and gold jewelry from NGG Jewellery presented by James-Jirayu and Nychaa-Nuttanicha.

Shop, worship, dine, and spend quality time all in one place at Central. Discover exclusive items and enjoy auspicious dishes at the Chinese Market.

Unique 20-year good luck opportunity with God of Wealth (Cai Shen) homage ceremony at CentralwOrld, led by Master Chang-Tossaporn.

Explore the New Landmark ‘Grand Dragon Head’ installation at Central @centralwOrld.

Enjoy shopping with special promotions and Easy e-Receipt, enhancing wealth and luck in the Year of the Dragon with the theme of #ShopandGetLuckyInTheYearOfTheDragon at Central Department Store and #LuckyandWealthywhenShopAtCentral until 20 Feb 24.

 

Central Department Store, under Central Retail, and Central Shopping Centers, under Central Pattana, with Central The 1 Credit Card unite to celebrate Chinese New Year and usher in prosperity for the Year of the Dragon, marking the onset of the 9th Feng Shui cycle. The launch of “The Great Chinese New Year 2024” campaign reinforces Central as the No.1 festive destination nationwide for shopping, worshipping, dining, and spending quality time. The campaign features luck-boosting activities, special highlights for valued customers, a collaboration with French artist Jeanne Detallante, combined with reginal art of Thailand, transforming Central all branches into Dragon Kingdoms, and the remarkable “Grand Dragon Head” in the city center – Central @centralwOrld, for memorable year-starting moments. The celebration includes a ceremony to pay homage to Cai Shen – God of fortune, led by Master Chang-Tossaporn Sritula on 9 February at centralwOrld, and a check-in point for godly respects.
Find offerings, products and auspicious foods alongside dragon and cultural performances from the Ministry of Culture at Chinese Market at Central all branches.  Enjoy a special Chinese New Year collection and promotions, including Easy e-Receipt benefits, at Central shopping mall and department stores nationwide from today until 20 February 2024.

Experience the launch of Chinese New Year celebration with the thrilling “Grand Celestial Dragon Procession” performed by James-Jirayu Tangsrisuk and Nychaa-Nuttanicha Dangwattanawanit, wearing the “Legendary Monarch and Empress Dominion of Dragons” jewelry set, inspired by the Emperor of Heaven and the Empress of Earth, “Fuqi-Nuwa.” The collection features an array of diamond shapes, including round, marquise, and baguette, showcasing NGG’s craftsmanship with over 480 hours of work, adorned with more than 3,000 diamonds totaling 172 carats and over 4,000 grams of gold. This masterpiece represents the pinnacle of the Year of the Dragon, valued at over 108 million baht. Additionally, the “Breath of the Dragon’s Way” exhibition displays jewelry that embodies the story of 8 dragon colors through precious gems such as Blue Sapphire, Ruby, Yellow Diamond, Brown Diamond, Orange Sapphire, Green Sapphire, Pink Sapphire, and Yellow Sapphire. Each piece, totaling 18, is a testament to the intricate Thai craftsmanship, collectively valued at over 18 million baht.

Ms. Natira Boonsri, Chief Executive Officer, Central Department Stores Group under Central Retail, said, “We announced the 2024 kickoff event, Central Department Store and Central Shopping Center, collaborating with Central The 1 Credit Card to launch The ‘Great Chinese New Year 2024‘ campaign, a magnet for both Thai and foreign customers, features ‘3 Great Strategies’: Firstly, the Great Landmark of Chinese New Year 2024, transforming Central into a luxurious, vibrant, and fortune landmark in collaboration with French artist Jeanne Detallante, highlighted by an auspicious dragon head at CentralwOrld for memorable photos, while promoting environmental sustainability. Secondly, the Great Chinese New Year Assortment offers a comprehensive range of products from top brands, including exclusive collections and a special red envelope series for wealth sharing. Lastly, Great Offerings & Activities provide valuable promotions, fun AR experiences; ‘Chinese Dragon Filter and AR,’ ‘Chinese AI Photo Snap’ for virtual Chinese attire, and the ‘Chinese Dragon Dance On Cherry Blossom Pillars’, promising good luck and joy throughout the Year of the Dragon. We aim to impress customers with happiness and the best experience during every festival.”

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer, Central Pattana Plc., stated, “Central Pattana and Central Department Store are reinforcing their status as no.1 destination for every festival, particularly as a landmark during the Chinese New Year, across our 39 shopping centers nationwide. We’re ready to welcome tourists during the New Year and Chinese New Year celebrations, offering an all-encompassing experience of shopping, worshipping, dining, and spending quality time. This includes a unique opportunity to pay respects for good luck that lasts 20 years and the rare chance to venerate sacred items in one place. We’re embracing the 9th Feng Shui Cycle, a year of significant change, with Thailand’s first major Fortune God or Cai Shen homage ceremony in front of centralwOrld. This event, led by Master Chang and Chinese monks on February 9th, will feature world-first prosperity chants and the longest 119-meter digital wall of 9 dragons. Moreover, Central Shopping Centers throughout Thailand will host sacred deities worldwide for blessings. Our Chinese Markets nationwide are a one-stop destination for offerings and auspicious dishes from renowned restaurants. We’re proud to showcase 17 handcrafted dragon sculptures by local Thai artists in our shopping centers, each reflecting the local essence and cultural connection, like the Mungkorn Mai Mongkol Doi Tung at Central Rama 3, Mungkorn Seer Chanthaboon at Central Chanthaburi, Mungkorn Wai Pha Nyan Nang Dam at Central Korat, Mungkorn San Pa Bong at Central Chiang Mai Airport, Mungkorn Waree Samut Phapatay at Central Hat Yai. Don’t miss 9 photo spots, and the 119-meter inflatable dragon, the country’s longest, at centralwOrld’s Central Court, and the #LuckyandWealthywhenShopAtCentral CentralLife X promotion, featuring a collection of auspicious products, limited edition cushions by world-class artists*, a Lucky Draw with real gold prizes totaling over 9 baht from NGG Jewellery, the Ruby Ring, and more than 50 other awards.”

The best destination of shopping, worshipping, dining, and spending quality time all in one at Central nationwide

Central Department Store provides dining options, including over 50 auspicious dishes from renowned restaurants such as Lofter @ Central Chidlom, Public Market and Public Lane at Central Chidlom Department Store, Living House on the 7^th floor centralwOrld, and the 4^th floor of Central Ladprao Department Store, with food highlights at the Chinese Market.

A unique event, the world-first Cai Shen homage ceremony led by Master Chang-Tossaporn Sritula and Chinese monks on February 9, 2024, at centralwOrld, promises 20 years of good luck. The ceremony features Thailand’s longest 119-meter dragon and enshrines sacred gods from around the world at various Central locations. Whether it is centralwOrld – The Dragon God from the People’s Republic of China, Central Rama 3 – The 5 Gods of Fortune, Central Eastville – Guan Yin, Central Chiang Mai – Cai Shen, Central Chonburi – Nesha, Central Phuket – Jiutian Xuannü, which bring well-being and happiness.

The Chinese Market at Central locations nationwide, like centralwOrld, partners with the Royal Project for auspicious offerings from Chiang Mai. Experience Fine Dining Chinese Style with seven types of tea drinks, featuring top restaurants from Yaowarat and over 50 renowned eateries at Central Rama 3, including Dragon Dynasty. Highlights include Ing Teahouse’s menu with cut bean ice cream, cilantro, and fried xiao long bao. Central Chiang Mai offers a CHIANGMAI CHINA TOWN cultural market simulation of the Fujian Tulou Community, boasting over 100 savory and sweet dishes. Central Khon Kaen features magic amulets from Pung Tao Gong Ma Shrine, while Central Phuket serves authentic Phuket-style Chinese cuisine by Iron Chef Thailand, with a selection of over 99 auspicious dishes.

Central Pattana showcases a collection of auspicious offerings, headlined by the Michelin Starred Roasted Goose from Kam’s Roast, available from February 8, 2024, at centralwOrld, offerings renowned restaurants such as MK Restaurant, Hua Seng Hong, Boon Tong Kee, Fat Chicken Rice, HONGMIN, Earw Thai, LT Fish, Zheng Dou to enhance the festive experience.

#ShopandGetLuckyInTheYearOfTheDragon at all Central Department Stores:

Get up to 50% cashback on top brands, digital coupons, and up to 14% additional cashback with a Central The 1 credit card.

Receive patterned chopsticks for purchases over 20,000 baht/day, or one set of red envelope packets (4 pieces) for shopping over 3,000 baht/day.

On February 10, 2024, Unlucky Year-born customers get a 200 Baht discount coupon for purchases over 2,000

Mastercard holders receive a 5,000-baht Central gift card for purchases over 50,000

The #LuckyandWealthywhenShopAtCentral special promotions

Firstly, with every 2,000 baht spent on dining and shopping, get a chance to win a 99.9% pure gold dragon set weighing over 9 baht from NGG Jewellery, a ruby gemstone ring, or one of over 50 other prizes. Secondly, spend 3,000 baht or more to receive a free set of specially designed red envelopes with four patterns. Thirdly, for a spend of 6,000 baht or more, purchase a “Limited Edition Cushion” designed by Jeanne Detallante at a special price of 299 baht, from regular price at 1,050 baht. Fourthly, redeem The 1 point at stores in the Plaza zone from over 800 brands and get an extra 1,000 points for monthly spending of 3,000 baht, plus 400 points back for every 1,000 points redeemed by number registration through The 1 app each month. Fifthly, participating credit card promotions offer up to 10% cashback without point redemption when using Central The 1 credit card. Opt for up to 15% cashback using points, or choose 0% installment payments for up to 10 months with leading credit cards. Lastly, the top 25 spenders throughout 2024 (from January 10 to December 31, per conditions) will receive genuine diamond jewelry from Jubilee Diamond, valued at 200,000 baht per prize.

Join the “The Great Chinese New Year 2024” campaign from January 10 to February 20, 2024, and embrace the opportunity to #ShopandGetLuckyInTheYearOfTheDragon. This exciting event is available at Central Department Stores nationwide and under #LuckyandWealthywhenShopAtCentral at shopping centers.

For a more exclusive experience, engage with Central’s digital platforms: shop via the Central App, visit the website www.central.co.th, use the Central Chat & Shop service by adding Line @centralofficial, or explore the Central Call & Shop and Central Personal Shopper services by calling 1425.

Stay updated with the latest news, activities, and promotions from Central Shopping Center on Facebook page at facebook.com/CentralDepartmentStore and follow CentralPattana on Facebook.