Central Megabangna Unveils New Look with “GARDENA” Concept, Offering a ‘Mega-Sized Happiness’ Shopping Experience in Bang Na Area Strengthen Its Position as No.1 Destination for Inspiration in Every Moments of Life

Expand the space to over 23,000 square meters.

Introduce the “GARDENA” concept, focusing on incorporating lush greenery. Emphasize the use of trees and flowers, complemented by brown wood decor to craft an urban garden ambience.

Add over 1,000 new and world-class brands, catering to diverse shopping preferences.

Unveil “THE MEGA BALLOON,” a striking recycled balloon. In partnership with LA ROCCA, a Thai
sustainable upcycle fashion brand, the artwork features over 1,600 used fabric bags, showcasing Central Department Store’s commitment to environmental sustainability.

Central Department Store under Central Retail, unveils a mega-sized shopping experience for 2024 at the newly revamped “Central Megabangna.” Boasting an expanded area of over 23,000 square meters, the store features a modern makeover in both its exterior and interior, radiating a vibrant, enjoyable, and contemporary atmosphere across all departments. This upgrade introduces more than 1,000 new and world-class brands, aimed at satisfying the diverse needs and lifestyles of shoppers while providing fresh inspiration for every moment of life. Embracing the “GARDENA” concept, Central Megabangna has been transformed into a serene, garden-like retreat in the urban landscape, offering a peaceful place for customers to rejuvenate and create memorable moments with their families. The launch period, from 26 January to 20 February 2024, promises “Mega Happiness” with special activities and exclusive promotions, making it a must-visit destination at Central Megabangna.

Natira Boonsri, CEO of Central Department Store Group under Central Retail, expressed, “At Central, we are committed to offering a continually refreshing and superior experience to our customers. Our latest
transformation of ‘Central Megabangna’ is a strategic move to meet customer demands and optimize our space. The store’s new ‘GARDENA’ concept transforms it into a lush, urban garden, enhancing the shopping
ambiance. Every area is thoughtfully adorned with plants, flowers, and warm brown wooden decorations, focusing on eco-friendly and recycled materials. We recognize that shopping amidst nature can be a
soul-soothing experience for all generations. In addition, the inclusion of over 1,000 new brands caters to the diverse preferences of the Bang Na community. We aim to make Central Megabangna a destination of inspiration and a comforting second home, delivering happiness to the Bangna-Trad area and the neighboring provinces.”

MEGA MAKEOVER: Experience the New Look of Central Megabangna’s Expanded Space and Enhanced Happiness in Every Zone

“Central Megabangna” elevates shopping with a fun, refreshing, and convenient three-story expansion, complete with an external parking lot entrance connection. The exterior’s light brown tones beautifully contrasts with the greenery of trees and flowers, enhancing natural light inside. The interior exudes a modern, warm ambiance, with each floor spaciously designed for comfort and accented with eco-friendly, wooden decor and floral elements. The wooden design is a collaboration with renowned carpenter “Charnon Nakornsang” of Nakornsang Studio, adding unique woodwork that enriches the design of every zone. Central Megabangna uniquely presents

CENTRAL X WASINBUREE, showcasing works by Wasinburee Supanichvoraparch, third-generation heir of the renowned Tao Hong Tai pottery factory in Ratchaburi. Central Megabangna stands as a social, shopping, and inspirational hub for the Bangna-Trad area and beyond, promising “Mega Happiness” amidst its urban garden setting on every level, including:

• GF floor: Unveils the happiness space for home enthusiasts, featuring departments like Home, Kitchen and Dining, Small Appliances, Bath and Towel, Bedding, and Storage. These sections are decorated in warm, homey green-blue tones with wood elements, offering an eye-comforting and friendly atmosphere reminiscent of a second home. The space features a cool check-in point, “THE MEGA BALLOON,” a mega recycled balloon art in collaboration with LA ROCCA, a Thai upcycled fashion brand, created from over 1,600 used fabric bags, highlighting Central Department Store’s sustainability ethos. Additionally, the store introduces ‘Tops Food Hall Megabangna,’ an upgrade from the Tops store model to a premium Tops Food Hall. This 18^th branch of the premium food store showcases over 28,000 world-class food products and ingredients under the “Discover A Truly World Class Food Destination” concept, span over 2,056 square meters area, with an outstanding and modern design, inside and out, accompanied by excellent service and year-round special promotions.
• 1F floor: Caters to fashion enthusiasts with its exquisite Beauty Galerie, thoughtfully designed to accentuate the unique identity of each top beauty brand. Shoppers can seamlessly transition to the Shoes, Handbags and Accessories department, adorned with enchanting grassland wall art. Additionally, the Watch department features tasteful wood and green decor, while the Women’s Apparel zone is artfully arranged with sleek line designs guiding the eye through diverse clothing options. The ambiance shifts to pearl pink and earth tones in the women’s lingerie zone, enhanced with a braided rope feature for added softness, creating an atmosphere akin to knitting in a tranquil garden.
• 2F floor: The top floor of the store hosts the Young Fashion and Denim departments, designed to mirror an outdoor lifestyle through material choices. Central Inspire floor leads through a garden-like path with arches to the Men and Luggage section, featuring green tones and bricks. My Little World zone mimics a front house garden. The children’s Play Area section is enhanced with earth-toned, fun, and bright wooden toys, aligning with the overall concept. A unique feature is the awning roof, crafted from handmade braided rope, adding a soft and warm touch. The Central Department Store logo also crafted from braided rope, enhancing the homely ambiance, positioning the store as a welcoming second home for customers.

MEGA BRANDS: Elevate Your Shopping Experience with a Diverse Array of Exciting New Brands!

“Central Megabangna” unveils its revamped look with a diverse range of famous and
world-class brands including DIOR, CHANEL, HERMÈS PERFUME AND BEAUTY, YSL, ESTÉE LAUDER,  NARS, SISLEY, CLINIQUE, SULWHASOO, BOBBI BROWN, DYSON, CALVIN KLEIN (underwear), TOMMY HILFIGER, LEVI’S, NIKE, ADIDAS, FILA, OMAZZ, PASAYA, SANTAS, ZWILLING, TEFAL, SAMSONITE, SMEG, NESPRESSO. This caters to the new generation’s lifestyle needs, especially for those passionate about fashion and beauty. Additionally, it offers popular children’s brands like SANRIO, NIKE KIDS, ADIDAS KIDS, PUMA KIDS and SMIGGLE, alongside unique Central-exclusive products (Only@Central) such as SFERA, DEFRY01, and ESQUIRE. Ready to elevate the shopping experience for every generation, Central Megabangna provides a one-stop destination in Eastern Bangkok, eliminating the need for customers to travel into the city for their favorite premium brands.

MEGA EXPERIENCES: Enjoy Mega Happiness with Exclusive Activities, from now through 20 February 2024

• 26 Jan, 2024: Enjoy a vibrant show by T POP band “PROXIE” and influencers at Central Megabangna’s opening. Be amazed by the surprise flash mob, secret prizes, and free mega cotton candy for shoppers.
• 26 – 28 Jan, 2024: Witness the Giant Troupe parade and collect the special “Mega Newspaper” with stories about Central Megabangna.
• 26 Jan – 20 Feb, 2024: Join MEGA GAME to win prizes by playing arcade games with a minimum 1,000 baht shopping receipt.

MEGA PROMOTIONS: Supercharge Your Shopping with Exciting Offers at Central Megabangna’s New Look, from now through 20 February 2024

• Free Central gift card valued at 500 baht for the first 200 customers.
• Spend 1,000 baht or more to join a game for a chance to win a Giant Signature Bag, Card Holder, G.I.Y Bottle, and other special prizes.
• Discounts and on top deals from Central The1 card and participating credit cards up to 50%.
• Mastercard: Spend 5,000 baht/sales slip, receive a Central Gift Voucher of 1,000 baht (limited to 100 rights).
• Central The 1: Spend 5,000 baht/sales slip, receive a Central Gift Voucher of 1,000 baht (limited to 400 rights).
• KBank: Spend 5,000 baht/sales slip, receive a Central Gift Voucher of 1,000 baht (limited to 400 rights).
• SCB or CardX: Spend 5,000 baht/sales slip, receive a Central Gift Voucher of 1,000 baht (limited to 150 rights).
• ttb: Spend 5,000 baht/sales slip, receive a Central Gift Voucher of 1,000 baht (limited to 120 rights).
• UOB or Citibank: Spend 5,000 baht/sales slip, receive a Central Gift Voucher of 1,000 baht (limited to 100 rights).

Note: Check additional details at the point of sale.

 In addition to special promotions during the opening of the new department store, every customer can also shop and get lucky in the year of the dragon, with promotions available during the Chinese New Year period, from today until 20 Feb. 2024.

• Enjoy up to 50% discounts from top brands with cashback, Digital Coupons, and up to 14% credit back on Central The 1 credit card.
• Special offer: Receive a set of patterned chopsticks for shopping of 20,000 baht or more per day, or a set of red envelopes (4 packets) for purchases of 3,000 baht or more per day.
• Exclusive for February 10, 2024: Customers born in other Chinese Zodiac, not the Dragon, receive a 200 baht discount coupon for purchases of 2,000 baht or more per receipt.
• Mastercard: Spend 50,000 baht/sales slip, receive a Central Gift Voucher of 5,000 baht (limited to 100 rights).

Experience mega happiness at the newly opened Central Megabangna, complete with special opening
activities. Shop for any product and avail of electronic tax invoices (e-Tax invoice) through the ‘Central Easy E-Receipt’ campaign for tax deductions until 15 Feb. 2024.

Enjoy convenient shopping across all Central Department Store branches, the Central App, www.central.co.th, Central Chat & Shop via Line @centralofficial, Facebook at facebook.com/CentralDepartmentStore, along with Central Call & Shop and the Central Personal Shopper service at Tel. 1425.