Kijja Pattamasattayasonthi, chief executive of Chic Republic (CHIC), the distributor of furniture, home decor, and housewares, the standalone store under the brand “Chic Republic (CHIC) and “RINA HEY”, disclosed the company’s cooperation with the US partner, “Ashley”, the world’s leading brand and a leading long-established manufacturer and distributor of furniture from the US.
Ashley’s imported furniture for selling in Thailand is under the concept store of “Ashley Furniture Home Store”, reflecting the modern American lifestyles such as Vintage Casual, Mane+Mason, Urbanology, Contemporary Living, New Traditions, and Family Space.
The styles emphasise the unique American lifestyle produced with a high standard production process. This provides the confidence of safety and long-lasting experience as well as suitable home-use furniture decoration such as bedroom, living room, home office, multipurpose room, baby’s room, kitchen, dining room, bathroom, outdoor play ground, etc. There are more than 10 categories of products such as bed, cupboard, shelf, desk, dining room table, sofa, drawer, TV stand, etc.
Initially, CHIC will sell the products via two channels: 1.) Website (Web order) at www.chicrepublicthai.com ; 2.) Retail stores 4 branches (Offline) such as Bang Na branch, Pradit Manutham branch, Ratchapruek branch, and Pattaya branch in which the areas are around to 1,000 sq m specially for Ashley’s products. The preliminary marketing plan will be focused on marketing and promotion strategy to make the products be widely recognised.
“The outlook of furniture and home décor business of the remaining period of 2018 and next year has a growth tendency with the support from the middle-high customers whose spending confidence has increased, as well as the support from the increasingly opening of low-rise and high-rise projects of the High-End property projects. These factors provide a good opportunity for business operation and the Company has continuously increased the variety of the products to serve the demands of the consumers with purchasing power”, said Kijja.
Todd Wanek, president and CEO of Ashley, said that the company foresaw the opportunity of the business growth in Thailand’s market, the market of potential with the tendency of the increasing demand of furniture use, as well as the rising purchasing power. In addition, CHIC was the potential partner whose branches were the outstanding home fashion stores with uniqueness and the same customer base. Thus, the cooperation with CHIC would encourage the new market expansion and the good response.
ASHLEY is in cooperation with CHIC to expand its market in Thailand with its products. With CHIC’s growth expansion plan, it is believed that the high-quality American style products will receive good responses from the middle-to-high customers, leading to an increase of revenue growth.
Ashley has experience in furniture manufacturer and received the worldwide recognition for more than 70 years. Nowadays, there are more than 850 branches across the world. For more information, please visit www.ashleyfurniture.com
