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Emirates has signed a Memorandum of Cooperation with the Tourism Authority of Thailand (TAT) to explore joint initiatives and opportunities for collaboration that would enhance each party’s marketing and promotional efforts to attract travellers to Thailand.

Through the MOC, the Dubai-based airline will develop initiatives to boost tourism to the Kingdom by showcasing the country to customers across its global network. The airline will also engage in efforts to promote Thailand through its network of agents in key strategic markets in addition to collaborating on joint familiarisation trips designed to appeal to various customer segments.

The MOC was signed by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), in the presence of HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and HE Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports. Also present at the signing ceremony were Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, HE Chairat Sirivat, Consul-General of Thailand to the UAE and Adnan Kazim, Chief Commercial Officer, Emirates.

“Emirates launched operations to Thailand more than 30 years ago, and its destinations are among the most popular in our Southeast Asian network, especially amongst holidaymakers from the US, Europe and the Middle East,” said Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates.

“We are delighted to join hands with the Tourism Authority of Thailand to boost tourism to the country, and build on the success achieved over the years, thanks to our long-standing relationship. We look forward to highlighting its diverse offerings to industry stakeholders and customers and helping them achieve their tourism targets, to support Thailand’s post-pandemic recovery.”

Emirates resumed operations to Bangkok in September 2020 and currently provides two daily services to Bangkok utilising Boeing 777-300ER aircraft as well as an additional daily flight aboard its flagship A380 aircraft.

The airline also operates 11 flights per week to Phuket.

Yuthasak Supasorn, Governor of TAT, said, “This Memorandum of Cooperation will pave the way for strategic tourism collaboration efforts between TAT and Emirates. TAT will assist Emirates in developing airline passenger traffic from key strategy markets by supporting tour operators and travel agents in agreed target markets across the Emirates network with promotional giveaways, special promotional packages, incentives, and marketing spend.”