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Following in the footsteps of fast-food chains like Burger King and Sizzler, KFC, née Kentucky Fried Chicken, has unveiled a plant-based menu.

Partnering up with food giant CP’s homegrown plant-based brand Meat Zero, KFC has developed a range of plant-based goodies that the brand says capture the look, taste, texture, and smell of the colonel’s fried bird.

Based on the reports, the new plant-based meat substitute will feature the exact same taste and texture as the real KFC fried chicken. This means the vegan option will be seasoned using the restaurant chain’s recipe.

The new food item on the Thailand unit of the KFC was branded as “Meat Zero,” and it will be available in select stores. It is understood that that later on, more locations will be added to the list and start offering the new plant-based KFC chicken nuggets that could also be served with rice.

CP Foods, a member of the country’s top conglomerate Charoen Pokphand Group, will be supplying the meat to KFC. This partnership is a booster for the company as it is aiming to become the leading producer of plant-based meat alternatives in Asia by the year 2022.

The new KFC plant-based chicken pop will be sold in Thailand for 49 baht, while the bite-sized nuggets will only be 45 baht. Customers will initially find the new menu in two KFC Green stores located at Saengsom Building and Wanachai Depot Chachoengsao.

“Opting for Meat Zero as the material for our plant-based Chicken Pop and spicy rice bowl with plant-based Chicken Pop menus, we can create very delicious products. Consumers will barely notice that the chicken they are eating is made from plants. Whenever they want to skip real meat, they can come to us and they will still enjoy the familiar delicacy. Part of KFC’s green concept, the special menus will be initially served at both of our KFC Green Stores,” Ms. Waewkanee said.

Mr. Prasit Boondoungprasert. Chief Executive Officer of Charoen Pokphand Foods PLC (CPF), added that the Meat Zero innovation has witnessed warm responses from consumers. It is a major milestone that Meat Zero is selected for the first plant-based menus of KFC, Thailand’s top fast-food chain, that offers good taste and concurrently helps save the environment. That the product successfully makes its way to KFC green stores coincides with CPF’s aspiration to create food innovations that are both friendly to the environment and satisfying to the vegans and flexitarians on their quest to reduce real meat consumption.

The plant-based menus are part of KFC’s sustainability roadmap built on the three pillars of Planet (Earth-friendly supply chain through selective construction materials, energy saving, lower consumption of single-use plastic), Food (quality and responsibly-produced menus), and People (feeding people’s potential to fight inequality.