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With the Paris Olympics looming, we can’t wait to see the teams’ fashion flourish. As with every Olympic event, a diverse array of fashion houses and designers have been tasked with crafting the uniforms worn by athletes from around the world, adding a touch of sartorial excellence to the grand event.
In the past, we’ve seen heritage and emerging brands alike come out to support the athletes, from sportswear giants like Nike and Asics to newer names like Telfar and Skims. This is still very much the case for the 2024 Summer Olympics: In the lead-up to the Opening Ceremonies on July 26, Berluti, The North Face, left on Friday and more have unveiled their designs for different teams and competitions.
Berluti

Designed by Berluti for Team France, for the Opening Ceremonies at the 2024 Olympic and Paralympic Games.
Though Stéphane Ashpool is taking charge of Team France’s Olympics 2024 uniforms, French luxury brand Berluti is designing the team’s outfits for the opening ceremonies of both the Olympic and Paralympic Games. The team will be dressed in blue custom-tailored tuxedos, embodying the elegance and sophistication synonymous with French style. These impeccably crafted ensembles reflect Berluti’s dedication to fine craftsmanship and attention to detail, ensuring that Team France makes a striking impression as they enter the global stage.
Prada

Ahead of the FIFA Women’s World Cup in 2023, Prada unveiled its official partnership with China’s Women’s National Football Team. So, needless to say, the brand will take the helm of designing the team’s attire for the foreseeable future. In a release, Prada said, “The China Women’s Football Team has forged a global reputation and is a source of inspiration for young female athletes, focusing public and institutional attention on a democratic and inclusive sport.”
Le Coq Sportif

Designed by Stéphane Ashpool for Team France, for the podium, the Athletes’ Village, the official visits, the media appearances, the celebration sites and the Closing Ceremonies at the 2024 Olympic and Paralympic Games.
Left on Friday

Designed by Laura Low Ah Kee and Shannon Savage for Team Canada, for the women’s beach volleyball competition at the 2024 Olympic and Paralympic Games.
Nike

Designed by Nike for Team U.S.A. for all sports at the 2024 Olympic and Paralympic Games.
Alexa Fairchild

In December of 2023, Belgian equestrian and fashion designer Alexa Fairchild that she designed Belgium’s Paris Olympics 2024 uniforms. The 29-year-old designer expressed her pride in unveiling the designs, highlighting their unique perspective infused with elements from the equestrian world.
Lindeberg

Though Ralph Lauren has been Team USA’s official outfitter since 2008, the USA Olympic Golf Team’s uniform will be crafted by Swedish brand J. Lindeberg this year.
The North Face

Designed by The North Face for Team U.S.A., Team Japan, Team South Korea and Team Austria, for the sport climbing competition at the 2024 Olympic and Paralympic Games.
Chaumet

In February, LVMH revealed that French luxury jewelry and watch brand Chaumet will be designing all the medals for both the Olympic and Paralympic Games in Paris this year. The medals boast several symbols that are deeply significant to France, with the hexagon, which is emblematic of the nation, taking center stage. Additionally, the incorporation of rays magnifies the essence of France as the host nation and an homage to the athletes’ remarkable performances.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said LVMH Image & Environment head Antoine Arnault in a release. “In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the Maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity,” Arnault added.
Louis Vuitton

Louis Vuitton has designed and crafted two Medals Trunks that will carry the medals of the Olympic and Paralympic Games Paris 2024, and two Torches Trunks for the Official Olympic and Paralympic torches. They are a key part of the Maison’s mission for Paris 2024 and a continuation of its history of creating handmade trunks. The trunks will be associated with key Paris 2024 moments of celebration, such as Olympic and Paralympic Torches Relays with the Torches Trunks and the Medals Trunks will be notably presented at the Champions Park.
The Paris 2024 Medals Trunks will protect, display, and showcase the coveted medals, which have been designed by LVMH’s Maison Chaumet, for this summer’s Olympic and Paralympic Games Paris 2024.










