TOAVH has restructured its organization and appointed “Primus Group” to manage the dealership business for seven major car brands. This move aims to enhance capabilities and compete in the car market ahead of the Motor Expo, unveiling new models and opening pre-booking before anyone else! Special offer: Receive gold worth 5,000 Baht when booking and picking up a car at the Test Drive Day Primus Expo from now until December 15, 2024.
Mr. Nattavut Tangkaravakoon, President of TOAVH Group, stated, “With our policy of expanding the business with a focus on stable and environmentally friendly growth, TOAVH has partnered with four leading Chinese electric vehicle brands over the past year: DEEPAL, ZEEKR, OMODA & JAECOO, and AION. We have invested 220 million Baht to construct and renovate showrooms and service centers to provide complete services for sales and after-sales support for these four brands.”
“To increase operational efficiency and competitiveness in the automotive industry, where market conditions are volatile and rapidly changing with intensifying competition, TOAVH has restructured its dealership business. We have merged all automotive dealership companies under the management of ‘Primus Group,’ with Mr. Jirapol Rujivipat taking the position of Executive Director to oversee the management of all companies in the group, aiming for maximum efficiency and aligning with the company’s overall objectives.”
“Mr. Jirapol is a highly experienced professional and a key executive in driving the success of premium car dealerships in terms of sales, after-sales service, and customer satisfaction. His leadership and vision have proven to be effective in managing such businesses, and I am confident that under his management, ‘Primus Group’ will lead TOAVH’s dealership business to continuous and sustainable growth,” said Mr. Nattavut.
Currently, “Primus Group” is the authorized dealer for seven car brands and operates showrooms and service centers in Bangkok, surrounding areas, Chonburi, and Chiang Mai, with a total of 16 branches. These include:
- Mercedes-Benz dealerships under the names Primeus Autohaus Co., Ltd. and Primeus Autohaus Pattaya Co., Ltd., with two locations: the Ekkamai-Ramindra branch and the Pattaya branch in Chonburi (Phase 1 in the Pattaya-Najomtien area and Phase 2 in the South Pattaya area).
- DEEPAL Car Dealership, a part of CHANGAN under the name Primeus Mobility Co., Ltd. and Primeus Mobility Chonburi Co., Ltd., with two branches: one at Ramkhamhaeng and the other in Chonburi.
- ZEEKR Car Dealership under the name Primeus Prestige Co., Ltd., with branches at Ratchaphruek and a pop-up store at The Mall Bangkae.
- OMODA & JAECOO Car Dealership under the name Primeus O&J Rama 9 Co., Ltd., with one branch at Rama 9.
- AION Car Dealership under the name Primeus Motors Amata Nakorn Co., Ltd., with a branch located in Amata Nakorn, Chonburi.
- MG Car Dealership under the name Best Auto Sales Group, with a total of 7 branches: Petchkasem 65, Bangna Km. 5, By-Pass Chonburi, Sriracha, Pattaya Najomtien, Amata Nakorn body and paint service center, Maejo, and Hang Dong, Chiang Mai.
- SUZUKI Car Dealership under the name ITOA Auto Sales Co., Ltd., with a branch in Sriracha, Chonburi.
Mr. Jirapol Rujivipat, Managing Director of “Primus Group,” revealed, “The main goal of Primus Group’s car dealership business is not solely focused on sales figures. Instead, we prioritize providing an experience and creating the highest level of customer satisfaction through comprehensive services from a team of highly experienced automotive experts. Our aim is to meet every customer’s need, offering a wide variety of car brands and models equipped with advanced technology. We also enhance our services to ensure the highest efficiency for our customers across all brands, following the slogan ‘For your car, let Primus take care of it.'”
To allow customers to experience the premium products and services of all seven car brands—Deepal, Mercedes-Benz, Zeekr, Omoda&Jaecoo, Aion, MG, and Suzuki—during the Motor Expo, Primus Group has organized an exhibition of cars for customers to view and conveniently purchase at all of our showrooms and service centers. We will also open pre-booking for the latest car models, along with special offers such as cash discounts, 0% interest, monthly installments starting from 222 Baht per day, or a 4-month installment promotion valued at 100,000 Baht, among other exciting deals.
Special Offer! Receive a gold bar worth 5,000 Baht when you book and pick up your car at the Test Drive Day Primus Expo, from now until December 15, 2024, exclusively at Suzuki ITOA Sriracha Chonburi under the Primus Group. For more information, please call 033 124 388.
For all your car needs, let Primus take care of you.
