Ralph Lauren has been a champion of cancer awareness and support for over 30 years. Today, the Pink Pony initiative — the company’s global campaign in the fight against cancer — continues to fund critical efforts in research, early screening, diagnosis, treatment, education, and patient care.
Launched in 2000, the first Pink Pony campaign introduced the iconic pink Polo Pony — a symbol of hope and solidarity. Now, in 2025, the 25th anniversary of the Pink Pony campaign marks a renewed dedication to the cause. Ralph Lauren continues to support leading cancer research centers and institutions across the U.S. and Europe, including the Memorial Sloan Kettering Ralph Lauren Center in Harlem and the Royal Marsden’s Ralph Lauren Research Wing in London.
The company takes great pride in its long-standing commitment to this vital mission — recognizing that cancer touches everyone’s lives, including employees, customers, families, and communities. This makes the effort to support cancer care and prevention more urgent and meaningful than ever.
“Live Well. Be Well.” — The 2025 Pink Pony Campaign
Launching this October, the Pink Pony campaign and collection for 2025 is themed “Live Well. Be Well.”, aiming to inspire proactive health and wellness, with a strong emphasis on cancer prevention. The campaign also highlights the stories of cancer survivors — including writer and basketball player Ronnie Laughlin, yoga teacher Mary Lou Burkhardt, and skateboarder Cade Thompson.
Pink Pony 2025 Collection
This year’s Pink Pony collection features vibrant pink and black tones, designed to appeal to a new generation of consumers. The collection includes sporty apparel for men, women, children, and accessories.
To support the cause, Ralph Lauren will donate 25% of the purchase price from Pink Pony product sales from October to December 2025 to national cancer organizations.
In Thailand, the collection will be available starting October 17 at participating Ralph Lauren stores. To celebrate, Ralph’s Coffee will serve special items including the Pink Pony Latte and Pink Velvet Cake throughout October.
Global Awareness and Fundraising Initiatives
Throughout the year, Ralph Lauren will host various activities to raise awareness and funds for Pink Pony. Events will take place both in-store and through global partnerships — including sports collaborations with Wimbledon, the US Open, and the Australian Open.
During October, Ralph’s Coffee locations around the world will serve signature Pink Pony items, with proceeds going to the Pink Pony Fund or local cancer charities. Flagship stores in New York, Beverly Hills, and Chicago will light up in pink to mark the occasion.
Pink Pony is deeply embedded in Ralph Lauren’s brand DNA, uniting every aspect of the business under one powerful mission. From employee participation in Pink Pony Walks, fundraising events, and volunteer work, to customers who contribute through purchases and donations — this collective effort continues to make a real difference in the global fight against cancer.
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