Sontana, a leading monthly accommodation provider for international business travelers and remote professionals, today announced its expansion into major destinations across Southeast Asia. Operating under an asset-light partnership model, Sontana collaborates with property owners and developers to transform existing assets into premium serviced residences, powered by AI Concierge operations. Sontana enhances the living experience for tenants while helping real estate partners generate sustainable recurring income.
As global work trends continue to evolve, more than 40 million digital nomads now work remotely around the world. In the U.S. and Europe alone, over 27% of professionals are hybrid or fully remote.* With its competitive cost of living, world-class infrastructure, and vibrant lifestyle, Thailand ranks among the top global destinations for this growing segment of mobile professionals.
To meet rising demand for mid-term, high-quality monthly stays, Sontana partners with condominium owners, apartment operators, and developers to create serviced residences that meet international standards. Each property is fully furnished and equipped with modern amenities, with on-demand guest services. Tenants can book online and move in immediately, enjoying a seamless, flexible living experience designed for business travelers and remote workers.
Currently, Sontana operates more than 150 properties across Bangkok and continues to grow rapidly. In the most recent quarter, our portfolio grew by 50 properties with an impressive average occupancy rate of 89% in the past year. This growth is driven by Sontana’s use of AI and automation to streamline property operations, enhance service quality, and support partners in scaling efficiently.
Sontana’s business expansion is guided by its asset-light model, which enables the company to grow without owning hard assets. Instead, Sontana focuses on strategic collaborations with developers, owners, and investors to create Revenue-Ready assets that are rented quickly. Through this model, property partners can transform new developments and underutilized units into income-generating serviced residences while maintaining long-term asset value.
“Our vision is to create a connected ecosystem that empowers both travelers and property owners,” said Chatchakorn Pruksananont, Co-founder and CEO of Sontana. “With our AI Concierge and asset-light approach, we enable property owners and developers to unlock new revenue streams without the need to provide hospitality services themselves.”
At the core of Sontana is the AI Concierge, an intelligent digital assistant that supports property owners, on-site staff, and tenants in real time. It can assist in multiple languages and automates key processes such as booking, check-in, guest services, and communication. The system has significantly improved response times and accuracy, and can answer a significant amount of inquiries accurately.
By 2026, Sontana aims to expand its portfolio to 450 managed properties and extend operations to tourism and business hubs beyond Bangkok. “AI Concierge is the foundation of our growth,” Chatchakorn added. “It ensures service consistency and scalability across every location, creating a trusted accommodation network for international business travelers and remote workers while driving sustainable returns for our partners.”
Sontana aims to build an ecosystem that connects asset owners and premium tenants. “We’re building a mid-term stay brand with an asset-light model and an AI Concierge that not only delivers convenience and high standards, but also helps real-estate investors and unit owners generate sustainable returns from their assets,” added Chatchakorn. Learn more at sontana.co.
*reference : https://www.mbopartners.com/state-of-independence/digital-nomads/
https://www.hoover.org/sites/default/files/research/docs/25108-Bloom-Davis%20et%20al_.pdf
