Euro Creations Public Company Limited (EURO) has partnered with Boat Pattana, a leading luxury real estate developer in Phuket, to provide high-end furniture solutions for luxury residential projects in the province. The collaboration aims to capture the High Net Worth Individual (HNWI) and Ultra-High Net Worth Individual (UHNWI) market segments, both Thai and international, while elevating world-class lifestyle standards and supporting the development of a Luxury & Smart Living Ecosystem in Phuket.

Kevin Gambiir, Chief Executive Officer of Euro Creations Public Company Limited, a specialist in Living & Lifestyle solutions that transform living spaces through globally renowned brands, revealed that the company has joined forces with Boat Pattana, a real estate developer with extensive experience in Phuket, to provide luxury furniture for high-end residential developments in the area.

The target market consists of High Net Worth Individuals (HNWIs) and Ultra-High Net Worth Individuals (UHNWIs) from both Thailand and overseas who are seeking world-class beachfront residences for leisure, long-term investment, and a lifestyle that reflects their personal taste and status.

Under this collaboration, furniture from Euro Creations will be featured in key areas such as show villas, creating a complete Luxury Living experience through refined design, aesthetic elegance, comfort, and long-term quality.

“This partnership also has a long-term objective of elevating residential living standards in Phuket and expanding toward the development of a Luxury & Smart Living Ecosystem that integrates design, technology, and lifestyle,” said the CEO. “Phuket will become one of the premium landmarks capable of generating long-term value and sustainability for the luxury real estate market.”

Currently, several projects have expressed interest, including developments created through collaboration between Boat Pattana and SC Asset Corporation Public Company Limited, a leading premium property developer in Thailand. This partnership strengthens development standards and enhances the credibility of these projects at an international level.