Ralph Lauren proudly returns as the Official Outfitter of The Championships, Wimbledon, marking its 30th year as the tournament’s official partner. Ralph Lauren also remains the only designer in Wimbledon’s 149-year history to be entrusted with creating the official uniforms worn throughout the tournament.
For nearly six decades, Ralph Lauren has drawn inspiration from the spirit of sport, building a brand that embodies authenticity, enduring aspiration, and timeless style.
This year, Ralph Lauren brings the excitement and prestige of The Championships to audiences around the world by transforming iconic destinations in London, New York, and Hong Kong into immersive brand experiences. Eye-catching window displays, elevated retail concepts, and compelling visual storytelling celebrate this historic partnership and invite customers to experience the world of Ralph Lauren and Wimbledon.
Exclusive Collections
Wimbledon Purple Label Collection
For the first time, Ralph Lauren introduces an exclusive Wimbledon Purple Label capsule collection, created exclusively for The Championships, Wimbledon. Expertly crafted by master artisans in Italy, the collection showcases timeless luxury through exceptional craftsmanship.
Highlights include the Wimbledon Forsythe Reversible Jacket, tailored in a luxurious cotton-and-cashmere twill, a cable-knit cardigan crafted from a refined cotton and mulberry silk blend, and the iconic Polo Bear Sweater, elevated with linen and genuine leather detailing on soft cashmere. Each piece features exquisite embroidery that beautifully captures the heritage of both Ralph Lauren and Wimbledon, setting a new standard of elegance inspired by the world’s most prestigious tennis tournament.
The Wimbledon Purple Label Collection is available exclusively at selected Ralph Lauren stores worldwide, on RalphLauren.com, and through participating retailers.
Polo Ralph Lauren x Wimbledon Capsule Collection
The 2026 Polo Ralph Lauren x Wimbledon Capsule Collection celebrates the enduring connection between sport, heritage, and luxury through contemporary designs. From classic all-white looks reimagined with modern tailoring to sport-inspired silhouettes featuring signature embroidered graphics, every piece reflects Ralph Lauren’s refined lifestyle aesthetic.
Standout pieces include a floral-print camp shirt crafted from a luxurious linen-and-silk blend, the high-performance Wimbledon Tennis Dress, and the Wimbledon Tennis Bag, designed for both style and functionality.
The Polo Ralph Lauren x Wimbledon Collection is available at selected Ralph Lauren stores worldwide, The RL Club Shop at Sloane Square, retail locations within the Wimbledon Grounds, RalphLauren.com, participating retailers, and Wimbledon.com.
In addition, fans can shop an exclusive selection of vintage Polo Ralph Lauren Wimbledon pieces from the 2006–2020 collections, available only at the Ralph Lauren New Bond Street flagship store, The RL Club Shop at Sloane Square, and selected Wimbledon retail locations.
Experience The Championships, Wimbledon with Ralph Lauren
At The Championships, Wimbledon, visitors are invited to discover The Boutique & Café by Ralph Lauren in the Southern Village, an elegant destination that blends luxury shopping with the charm of a stylish café. Guests can relax among chic bistro seating and round tables adorned with white and green floral arrangements inspired by Wimbledon’s iconic colours, while enjoying refreshing seasonal beverages and Ralph Lauren’s signature soft-serve ice cream.
Ralph Lauren also brings excitement to Wimbledon’s legendary ticket queue with an interactive fitness challenge inspired by the tournament’s famous ball boy and ball girl selection process. Fans can test their speed, agility, and reflexes to see if they have what it takes to earn a place on Centre Court.
A New Take on the “Summer of Sport” at Sloane Square
Ralph Lauren returns to Sloane Square with a four-week immersive experience designed to bring people of all generations together. At the heart of the square, The RL Clubhouse offers a vibrant program of activities, including live talks, floral arrangement and cookie decorating workshops, family lawn games, and entertainment for children. Adding to the festive atmosphere is a giant Polo Bear topiary sculpture, creating a memorable landmark for visitors.
Beginning 29 June, the space will transform into an outdoor viewing arena where guests can watch live broadcasts of The Championships, Wimbledon, creating a shared destination for tennis fans to gather and enjoy the excitement of the tournament.
Visitors can also cool off at the Ralph’s Coffee pop-up café, featuring summer favourites such as Pimm’s, signature soft-serve ice cream, refreshing lemonade, and premium coffee from Lavazza, the Official Coffee Partner of Wimbledon. Ralph’s Coffee is open Monday to Saturday from 10:00 a.m. to 8:00 p.m., and Sunday from 12:00 p.m. to 6:00 p.m., with extended opening hours during Finals Week.
Guests can also shop for exclusive gifts at The RL Club Shop, featuring everything from vintage-inspired apparel to iconic Polo classics, and discover the latest eyewear collection at The RL Sun Shop.
A portion of the proceeds from Ralph Lauren’s Summer of Sport at Sloane Square will be donated to The Royal Marsden Cancer Charity, a charitable partner of Ralph Lauren’s Pink Pony initiative, which is dedicated to supporting the fight against cancer worldwide.
