Gucci continues its wild collabs with playful LUNAR NEW YEAR COLLECTION
“Born on September 3rd, 2112, a cat-type robot was sent from the 22nd century to help a young boy called Nobita with secret gadgets from his four-dimensional pouch. A playful character, Doraemon hates mice and loves Dorayaki, a sweet pancake.”
Gucci welcomes the Lunar New Year and pays tribute to Doraemon with a display in Bangkok at Gucci Pin, Iconsiam.
Doraemon x Gucci is especially fitting in 2021, as the Lunar New Year also marks the manga character’s 50th anniversary and the 100th anniversary of the Italian fashion house in the Year of The Ox.
The collection for men and women features the pop icon in the classic blue colour over the GG motif, across different product categories.
The designs also have Doraemon in disguise as an ox — the second zodiac animal in Chinese astrology.
Doraemon is the main focus of the collection, which features the blue cartoon feline printed over Gucci’s ‘GG’ motif on t-shirts, sweaters, sneakers, bags, and more. The collaboration’s campaign expands upon this same playful nature, taking viewers inside a retro vintage mansion.
This new project by Alessandro Michele makes Gucci the latest luxury brand to partner with cartoon characters. The last several months have seen a range of whimsical collaborations, from Longchamp’s Pokemon collection to Loewe’s Totoro line—not to mention Balenciaga’s Hello Kitty bags.
Gucci is furthering the digital experience with this collaboration, following the soon-to-come Pokémon Go expansion of its hit North Face line.
North Face X Gucci
The partnership plays on their combined heritage, blending Gucci’s penchant for maximalist luxury with The North Face’s expertise in performance gear. There is everything you need for a seriously extravagant outdoor venture – with jackets in abundance as well goose down skirts, bib dresses, and shirts.
Alongside apparel, accessories including two retro-ish backpacks, waist bags, knitted bobble hats, bucket hats, a pair of luxurious leather hiking boots and there’s even a tent and sleeping bag.
The collection will even have its own recyclable green bags and sustainable packaging.
According to Google, the Italian brand has been the most searched luxury company for the fifth year in a row. The brand is followed by other luxury juggernauts including Louis Vuitton, Dior, Chanel, and Hermès, among some. The brand also ranked first in the apparel category, followed by Louis Vuitton whose interest rate is half that of Gucci.