THE REFRESHING TASTE OF PERONI NASTRO AZZURRO, ELEVATING THE MOMENT WITH ITALIAN PASSION AND FLAIR
EFFORTLESS STYLE, SUBLIME CREATIVITY AND ABSOLUTE AUTHENTICITY ARE STILL THE CORE QUALITIES OF PERONI NASTRO AZZURRO
The History
Peroni was founded in 1846 by Francesco Peroni in Vigevano, a small town near Genova in the region of Lombardia. Here, the surrounding mountains offered an abundance of ice and glacial water – the perfect ingredient for creating a clean, refreshing brew.
It didn’t take long for Francesco’s distinctive pale, medium-strength beer to become the drink of choice for the townspeople. Legend has it that as Peroni grew in popularity, King Vittorio Emanuele II even enjoyed the brew!
In 1864, distribution spread to Rome. Francesco’s son, Giovanni took over running the new location.
Eight years later, Peroni headquarters officially moved to Italy’s capital city. Over the next 70 years, the business went on to become the biggest brewery in Italy as the Peroni family passed on their knowledge and skill from generation to generation.
In 1993, the luxury Italian liner SS Rex won the coveted Blue Ribbon (known as “Nastro Azzurro” in Italian), a prize awarded to passenger ship that can cross the Atlantic Ocean the fastest. Soon after this victorious moment, the SS Rex became a symbol of national pride for Italy, inspiring the name of Peroni’s Nastro Azzurro (a European style lager) 30 years later.
Today, Birra Peroni maintains its unique blend of ingredients such as malted barley and Italian maize to ensure a crisp beer, brewed with Italian passion and superior ingredients for a uniquely uplifting taste. Peroni Nastro Azzurro as a pale golden, crisp and refreshing beer, with a delicate balance of bitterness, citrus and aromatic notes and a fast, clean finish. It’s a modern Italian masterpiece.
Beer Peroni today
Beer Peroni is part of the Asahi group, a big international reality present in 90 countries. The Italian company has a workforce of over 750 employees, 3 production plants, and a malt house. The production chain involves more than 1500 farmers.
Of the 6 million hectoliters of Italian beer produced each year, 2,5 million are destined for foreign markets. Speaking of exports, in many countries Peroni beer is marketed under the double name Peroni Nastro Azzurro.
Peroni Nastro Azzurro Beer: the most popular Italian beer in the world
It is time to learn about the complete assortment of Peroni Nastro Azzurro Beer, the most popular Italian beer in the world.
Peroni Nastro Azzurro is the best known abroad. Distributed in about 70 countries, it is an authentic symbol of Italian style in the world: in short, the Italian beer par excellence! Therefore, it can’t be missing from your shelf.
It is a 5.1% vol. premium lager. It has a dry taste with pleasantly bitter notes, which come from the precious locally sourced corn used for its production and from the aromatic hops. Pleasant and refreshing, this beer combines perfectly with pizza, pasta, and appetizers, but also grilled fish and cheeses.
It is also available in the Nastro Azzurro Zero version: same taste, but no alcohol. The label Peroni nonalcoholic beer looks beautiful: young, fresh, and carefree. Exactly as the queen of popular Italian beers in the world wants to be.
