Sports Engineering And Recreation Asia Ltd., is the regional leader specializing in planning and design, equipment supply, and installation of international standard sports, recreation, and fitness facilities in Indo-China and East Asia.
Seara provides high quality products and services to many market sectors including health and fitness facilities, private clubs, education institutions, hotels and resorts, property developments, commercial and governmental clients, and private homes.
A HISTORY OF QUALITY SPORTS CONSTRUCTION IN SOUTH EAST ASIA
When the founders of Sports Engineering And Recreation Asia Ltd (Seara) first established their presence in Bangkok in 1991 a strategic decision was made to only build to International standards. This was not only a business marketing strategy but an important branding strategy that would take years to pay off. “We saw that in markets like Singapore and Kuala Lumpur that certain segment’s of sports construction was building to international standards. We decided to just wait the market out until it flowed north.” says Canadian Patrick Dean, one of the two founders. The exception to that rule was the high end hospitality industry that was just taking off. Seara primarily built its reputation for high quality sports facilities constructing tennis courts at branded hotels and resorts.Radical market change happened as the region began to pick its way out of the Asian Financial Crises. Beginning in the middle of 2000, property developers who survived the shake out or were just entering the market but determined to professionalize their business model started paying more attention to their amenities and how it affected their own branding. Suddenly, Seara-built tennis courts started appearing at condominiums, housing communities, and non-branded hotels and resorts. The upshift then turned to fitness flooring, and outdoor futsal arenas.
Commercial football teams began to upgrade their playing fields and their brand positioning. Schools and government facilities started installing more varied and higher quality facilities. Finally, urbanization and growth of the middle class made some of the golf courses built in the 1990s begin living up to their promise by providing genuine country club facilities for the whole family.
Such success has come through careful attention to detail and selecting the best product for the regions specific conditions on the ground. “There have been some painful local learning experiences” say Patrick Dean. “But we have never run away from a job, always made it right, and we never make the same mistake twice”.Today Seara is the market leader in providing international standard facilities that meet the standards set by each sport’s governing body. Whether acting as a technical consultant before doing the critical specialty surfacing work or doing the entire job turn-key, Seara excels in its experience of construction techniques and applying surfacing materials that last in the extremes of weather and soil conditions in South East Asia.
QUALITY ASSETS AND PROFIT CENTERS
Seara is the market leader in supplying quality world standard commercial fitness equipment. Among many quality brands represented by Seara in the regional market, Life Fitness is the premier International brand in this industry. Seara is the oldest distributor for life Fitness in the Asia Pacific region having represented this brand since 1991. Life Fitness has is roots in the invention of the first exercise bike, the Lifecycle, in 1968. Today Life Fitness is the largest fitness company in the world with over 1700 employees and twelve manufacturing facilities around the world.
As Seara prides itself in its ability to help its clients plan each project according to competitive and market position and purpose. Seara is more than a trading company representing a single major brand and believes no one single brand can provide the best and most innovative products across the ever-changing dynamic of today’s health and fitness industry. The products that Seara represents are products we ourselves would invest in if we were the operator trying to lead our market. Seara will not sell a piece of equipment that cannot be fully serviced by ourselves. This is our guarantee to our customers to keep their investments in top condition increasing both lifespan and profitability.
INSPIRE MARKET LOYALTY THROUGH QUALITY FACILITIES
Sports Engineering And Recreation Asia Ltd (Seara) is the premier specialist contractor building international standard sports, athletic, and recreational facilities. Seara works with owners, architects, project managers and consultants in planning, design, space utilization, product requirements, budgets, maintenance, and market appeal. Seara represents many of the premier suppliers who’s products are recognized and often preferred by the professional associations setting standards for their particular sport. Seara’s in house designers, installation and construction teams have years of experience in the execution of acrylic hard court, grass, and clay tennis courts, futsal and football pitches, track and athletic fields, indoor multi-purpose halls, specialty and custom designed fitness flooring systems, outdoor multi-purpose courts, as well as landscaping with artificial grass.
Pattaya
Sports Engineering and Recreation Asia Ltd.
143/126-128 Moo 12, Chaiyapruk Road, Nong Preu, Bang Lamung, Chonburi 20150 Thailand
