Snoop Dogg and 19 Crimes launch their newest wine: Snoop Cali Rosé. A blend of Grenache and Zinfandel, Snoop Cali Rosé breaks the rules of typical rosé culture with a touch of Cali-behavior and Snoop’s iconic West Coast Style. The easy drinking wine encourages imbibers to raise a glass and celebrate life’s greatest wins the way the Doggfather does, with no rules attached – “This is How We Rosé.”
The first California rosé for the brand and second collaboration with the hip-hop icon, Snoop Cali Rosé continues to cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned colonists that built Australia. Snoop explains his excitement, “We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home.
This is how we Rosé the Snoop Dogg way!” 19 Crimes Snoop Cali Rosé arrives on the heels of Snoop Dogg and 19 Crimes’ first collaboration, Snoop Cali Red, the number one selling wine innovation of 2020 (Source: IRI Total US MULO+C Calendar Year 2020; Dollar Sales). In addition to debuting the multi-year partnership with the entertainment icon, Snoop Cali Red showcased a new, boundary-pushing AR experience, “Ask the Doggfather,” that gives imbibers the opportunity to talk to Snoop Dogg directly. Snoop Cali Rosé launches with the same “Ask the Doggfather” experience, giving fans even more opportunities to ask Snoop life’s most pressing questions. Fans simply go to askthedoggfather.com on a mobile device and scan the bottle’s label.
From there, ask a question and Snoop will appear in miniature holographic form ready to offer words of wisdom with a touch of signature swagger. You can download the Living Wine Labels app from the Apple app store and Google Play Store. To learn more about 19 Crimes, please visit 19Crimes.com and follow us on Facebook 19crimes, on Instagram @19crimes and on Twitter @19crimes
ABOUT SNOOP DOGG
An Entertainment Icon, Snoop Dogg has reigned for more than two decades as an unparalleled force who has raised the bar as an entertainer and globally recognized innovator. Snoop defines entertainment history. An award-winning entertainer, Snoop Dogg has released 19 studio albums, sold over 40-million albums worldwide, reached No. 1 countless times on Billboard charts internationally and received 20 GRAMMY® nominations.
ABOUT 19 CRIMES 19
Crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160 ,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia.
