Thailand’s travel numbers are once again on the rise. So far this year, the country has welcomed 7.11 million tourists, according to the Ministry of Tourism and Sports’ latest tourism performance data.

By those numbers, year-on-year arrivals are up 14.94 percent compared to 2017 though, to be fair, the arrivals data includes all travel purposes counted at immigration checkpoints, not just tourism-related trips.

The checkpoint count, including air, sea and land, was up by 19.29% in February alone, due to the Chinese New Year falling in February as opposed to late Jan 2017.

The top three supply markets so far this year are China, Malaysia and Russia, generating revenue of Bt382 billion, an increase of 16.38% year-on-year.

During a meeting of the National Tourism Board late last week, tourism officials said building tourist confidence in the country and ensuring security and safety measures were priorities.

With more than three million tourists in the country every month, safety and raising the standard of land and sea transport was a priority. The ministry is also expanding its role in destination management, starting with comprehensive carrying capacity studies for all major destinations.