The Standard are planning to launch two projects of The Standard Residences in Hua Hin and Phuket this year.
“These projects will be the first and second in Asia Pacific but the third and fourth globally, following Miami and Lisbon.”
Amar Lalvani – Executive Chairman, Standard International, said: Standard International is a global leader in the boutique hotel and lifestyle sector. As the parent company of The Standard hotels, which was established 25 years ago, it has forged a unique identity by breaking traditional rules in hotel standards. The journey began with the opening of its first hotel in Hollywood, paving the way for expansion into key locations worldwide. Notable destinations include New York, Miami, London, the Maldives, Hua Hin, Ibiza, and its Asia’s flagship in Bangkok. The strength of The Standard’s brand lies in crafting a distinctive, unparalleled experience for guests. It intersects design, art, fashion, and culinary delights to music and nightlife. These are further complemented by a diverse array of programming including fashion shows, art installations, exclusive and innovative dining experiences, live music performances and world-class DJs, A-list parties all the way to the launch of product brands.“A stay at The Standard is anything but. When you check in, we know you expect the unexpected: rooms that are homey but cool; design that’s intentional but feels effortless; service that’s impeccable but not cloying, and an overall visit that’s both energizing and incredibly relaxing. But we hate that eventually, it’s time for you to check out. We thought long and hard about how we can really extend your stay, blend fantasy with reality, and make a Standard experience that never has to end. So, we dreamed up The Standard Residences — a collection of homes around the globe curated, created and unleashed into the world by The Standard Hotels team. We’re giving you the best parts of our hotels—unique interior design, lively public spaces, and our distinct, buzzy vibe—to add your own spin and create a living environment as dynamic, personal, playful, comfortable and unique as all of The Standard properties.”
The Standard Residences aims to emphasize the unique qualities of their properties, such as modern design, shared amenities, and a sense of community, which set them apart from traditional residential options. The tagline also implies that the brand’s properties are located in prime urban areas, making them ideal places to live, work, and socialize.
THE STANDARD RESIDENCES COMING SOON TO HUA HIN
The Standard Residences Hua Hin will be developed by Sansiri and will be located on a 9-rai beachfront plot with a total of 245 units sized from 40 to 153 sqm and have a starting price of 8.9 million baht.
The project will be launched in May and will also have two pool villas priced around 100 million baht.
“The Standard Residences, Hua Hin steps into Hua Hin’s time-honored tradition of effortless leisure. The collection is situated in one of the district’s most coveted beachfront locations, a pebble’s throw from The Standard, Hua Hin.”
Uthai Uthaisangsuk, Chief Operating Officer of Sansiri Public Company Limited, said: The year 2024 marks a significant milestone for Sansiri Public Company Limited as it celebrates its 40th year as a prominent real estate developer in Thailand. Throughout its extensive history, Sansiri has amassed a wealth of experience in delivering high-quality projects meticulously crafted for discerning residents. These include houses, condos, and townhouses, both within the domestic market and abroad, with a portfolio boasting over 500 projects. Adding to this impressive lineup, Sansiri is set to open its latest branded residence project titled The Standard Residences, Hua HinTHE STANDARD RESIDENCES, PHUKET BANG TAO
The Standard Residences brings the style and service of a stay at The Standard to Phuket’s coveted Bang Tao Beach. Modern design, hotel-style amenities and lush landscaping create an irresistible retreat. Gather, relax, play and host in one of Thailand’s most legendary lifestyle destinations. Welcome to leisure outpost to call your own.
The Standard Residences, Phuket Bang Tao will be developed by CG Capital, a private equity fund management arm under the Chirathivat family.
Sheduled for launch in April the project will be on 12 rai site in Bang Tao featuring six seven storey buildings with 188 units.
Ranging from 75 to 313 sqm the units will be one, two and three bedrooms along with duplex units and prices are set to start at 11 million baht.
“Make yourself at home with modern design and hotel-style amenities in the heart of Bang Tao Beach — one of Phuket’s most sought-after destinations. Private areas capitalize on the effortless allure of Phuket (with gracious natural light and organic textures) while public areas offer a retreat from the mundane. The nearby Standard Club offers even more amenities to enjoy.”
Phoom Chirathivat, Managing Partner of CG Capital Limited, said: CG Capital, the private equity fund management arm under Central Group, has established a fund with 10 billion Thai Baht of investment capital. This fund aims to invest in the hotel and related businesses to meet the continuous growth demands of the tourism sector in the long term. The primary investors in this venture encompass the Chirathivat family and leading institutional investors, with strategic plans to invest in hotels, condominiums, amusement parks, water parks, and mixed-use developments. The fund will strategically focus on the major tourist hubs of the country, including Bangkok, Phuket, Samui, and Pattaya. CG Capital expects to invest in 3-5 projects annually
