Submissions for the 12th Thailand Tourism Awards, the country’s most prestigious awards that recognises the Thai travel industry’s best and brightest, will be accepted between the start of February and the end of April.
The Tourism Authority of Thailand (TAT) initiated the biannual awards project back in 1996, and specifically organise the awards ceremony on World Tourism Day, as a symbolic gesture of recognition that builds awareness for responsible and sustainable tourism.
Yuthasak Supasorn, TAT Governor, said the awards have helped develop Thailand’s tourism industry towards a more sustainable future.
He said: “The Thailand Tourism Awards recognise operators of tourism products and services that are committed on sustainable operation and management while meeting the highest possible standards for quality.
“These awards also serve as a catalyst for the winners, who benefit by leveraging the publicity and increased interested in their products that help drive business development.”
Mr Yuthasak also highlighted what was new for the 12th edition including simplifying the awards into three main categories comprising 12 sub-segments.
There are now six awards in the attraction category: Outdoor Adventure Activity, Learning and Doing, Nature and Park, Fun and Entertainment, Historical and Culture, and Local and Community.
The accommodation sector now comprises four awards: Luxury Hotel, Location Hotel, Resort and Design Hotel. While the health and wellness tourism sector now has two award categories: Spa and Wellness Retreat.
Selection and judging process has been streamlined and is now classified under three concepts: sustainable tourism, tourist voice and tourist interest. Experts and academics from tourism-related segments are appointed as a panel of judges to select the winners. Sophisticated information technology is then applied and integrated into the selection and judging process inclusive of tourist feedback to ensure credibility of the awards.
This also helps raise the profile of the Thailand Tourism Awards internationally.